DAM 2.0: collaboration and project management control

A White Paper

 Digital asset management (DAM) today must support the needs of organizations that:

• Collaborate on project development-locally or globally,
• Rely on approvals and communication for quality control, and
• Base access and distribution on complex, variable conditions.

The Call for DAM 2.0
Some digital files are little more than randomdata, but others can hold significant value: They
are the success of your current campaign, the confidentiality of your next strategy, the integrity of your brand, or more. The loss or erroneous release of even one of these files can be embarrassing, expensive – or worse.

This document details the needs of organizations that understand the business dangers of erroneous asset distribution, and aim to avoid the problem altogether. In addition, it outlines ways in which the Cumulus digital asset management system can help organizations control their assets at the project level in order to avoid mistakes. It's easy to classify erroneous asset distribution into one of three categories:

• Content errors – Errors in content that were not caught during edits and approvals.
• Approval errors – The content might be technically correct and typo-free, but it's not appropriate for other reasons-sensitivities, timing, etc.
• Distribution errors – An error-free, approved asset was distributed before an embargo, or it was sent to the wrong recipients, etc.

Typically, organizations don't think of DAM solutions as being able to help them avoid errors like these. "DAM" to most organizations, means little more than "advanced search engine." And though it's true that some DAM systems offer search capabilities far beyond those available at the operating system level, today's DAM systems must do more. What was once merely about finding files, is now also about defining, controlling and tracking an asset's content development – and its history and future.

Today's DAM systems must address these needs in order to remain viable, and they must be flexible enough to meet the needs of tomorrow. After all, can anyone reasonably imagine the flow of digital information will become any less complex – or less important – in years to come?

This is the call for DAM 2.0.

Please click on this link to read the entire White Paper.