Forbes.com chooses Visual Sciences for real-time analytics

Forbes.com has chosen Visual Site® from Visual Sciences – a leading provider of real-time analytics applications – for real-time customer analytics, web metrics and interactive data visualisation. Forbes.com is using Visual Site’s visitor-level analysis capabilities to analyse activity across multiple web sessions, enabling the company to quickly adapt to changing visitor requirements and develop a lifetime view of its customers. In addition, Visual Site provides ad-hoc segmentation capabilities to create and analyse customer groups on-the-fly based on any given set of behavioural or customer attributes in order to identify potential improvements in content and advertising performance.

Forbes.com see Visual Site as an ideal solution and faster method of collecting and analysing very large amounts of data to which it experiences immediate benefits from Visual Site’s real-time analysis capabilities that answer complex, yet valuable, questions very quickly. Visual Site delivers real-time analysis capabilities for the Internet channel providing organisations with a comprehensive view of performance of online and related offline initiatives. Visual Site leverages the proven technology of Visual Sciences’ Platform 5, a tera-scale analytics platform which enables massive volumes of streaming and historical data to be analysed in real-time.

“Visual Site data will help us offer the best possible user experience on Forbes.com by providing insights to site visitor behaviour,” said Michael Smith, vice president and general manager of operations at Forbes.com. “This will augment our existing efforts to design the site according to user needs, and will ultimately lead to increased customer retention and loyalty.”

The groundbreaking interactive visualisation and unlimited ad-hoc segmentation capabilities in Visual Site supports any available method for data collection as an input for analysis and reporting, offering both accuracy and flexibility to enterprise organisations. 

For more information, please contact Visual Sciences UK, Tel: +44 20 7917 6280, www.visualsciences.com or www.visualsciences.com/uk.
Read more about the latest Visual Sciences success stories on: www.cxo.eu.com.