
I concur. Particularly with turning customers into advocates - an incredibly powerful and well explored concept. A very wise man once said a company survives only if it has customers and grows only by retaining them and recruiting new ones. However turning customers into advocates is easier said than done – in a business world dominated by technological complexities that often obscure a service providers view of actual customer interactions – until they impact business outcomes. Web-based service provision profoundly affects every area of business, which relies on complete services (made up of complex applications and dynamic infrastructure) to achieve positive business outcomes. How will CIOs ensure that the customer experience through increasingly complex revenue generating applications and IT infrastructure is a consistently good one? Find out more at http://community.ca.com/blogs/apm/archive/2010/05/19/the-simple-life-enhancing-user-satisfaction-and-increasing-revenue.aspx