Exclusive: Interview with Jane Kimberlin, CIO of Dominos Pizza

What's the future of Dominos?

In the next issue of CXO Europe, we interview Jane Kimberlan, CIO of Dominos Pizza on why the company's online sales are soaring in the European fast food market.

On the eve of the 10th anniversary of its online launch, Domino's is one of the few companies to come through the recession unscathed after celebrating records profits. Driving its success are strong online sales and the recent launch of an iPhone application allowing customers to order pizzas from their mobile phones.

The brains behind the schemes, IT Director Jane Kimberlin, gives her take on Dominos' success.

"Online ordering has been increasing over the last four years from 10 percent, 15 percent, 20 percent then 25 percent. We had a mega week two weeks ago, which broke every single record so far, at 34 percent."

With such figures, it is easy to see why the digital marketing market has become so important to Domino's and others in the fast food industry. However, Domino's doesn't aim to stop there.

Kimberlan hints that the company is looking to expand its investment in technology with cloud computing and VoIP.

"We won't be an early adopter in this arena but it's more about looking at what benefits there will be and how they will be delivered. We will be looking at it from a potential disaster point of view, and in terms of cost of ownership. Everybody's talking about it so let's have a look at what it can do."

To find out what else Dominos have planned, be sure to subscribe to the new issue of CXO due out on the 25th November.

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